CRM Comparison Guide:

Built by experts, backed by research.

Over 1000 hours of CRM research wrapped into a guide, to help you feel confident in your next big tech decision.

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Choosing the Right CRM Just Got Easier

Choosing the right CRM for your business can be a daunting task. Which platforms should you look at? What features should you be comparing? How do you know which one is going to support your people best?

It’s important to get it right, because it’s so expensive to get it wrong.

That’s why we developed the CRM Comparison Guide.

Our comparison starts with our own expertise.

Having worked hand-on with each, we’ve developed an evaluation framework that scores each one against a consistent set of criteria.

The features we assess weren’t chosen at random; they were carefully selected based on what we know makes the biggest impact in real-world use.

With this guide, you’ll get access to a done-for-you comparison of leading CRM platforms: HubSpot, Salesforce, Microsoft Dynamics and Zoho.

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See a direct comparison across key features and functionality for each platform including:

  • Email integration
  • Contact management
  • Company management
  • Deal management
  • Reporting
  • Quoting
  • Support & NPS and more!


The guide also helps you understand the core components of a CRM system so you know what you should be looking for when comparing CRM systems going forward.

Don’t just take our word for it, see how users rate these tools

In addition to our own evaluation framework, we also considered insights from leading review aggregators: G2, Trustpilot and Capterra. These platforms bring in the voices of a wider user base, so we have been able to factor in how thousands of businesses rate their day to day experience.

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Brands we work with

Unicef
Suzuki
Lendlease
AFC
Brother
Investa
NZME
Coronation
MediaWorks
Eftpos
GJ Gardner
Ravensdown
Carbon
AWA
ASColour
Architectus
Business Mentors
Powerfarming
FAS
Bayleys
Tait
Hireup